Embracing the New Era of Men's Skincare
Men's skincare has historically taken a backseat in the beauty industry, but the tide is turning. With an increasing number of men realizing the importance of skin health and the benefits of a dedicated skincare routine, it's time to shed light on this necessary aspect of men's self-care. In this blog, I'll explore the essentials of men's skincare and why it deserves more attention.
How This Whole Thing Started
My focus on men's skincare began quite organically, with my husband using the products I crafted. He expressed a desire for fragrances that resonated more with his preferences, suggesting scents like whiskey, forest, bay leaf, and sweet tobacco. Initially, I experimented with these aromas in a few soap batches, not giving it much thought, as they were made in limited quantities and sold out swiftly. I only made new batches when my husband ran out.
The turning point came when my customers began asking about the availability of more men's products in my shop. This was a clear indication that I had been overlooking a significant segment of my clientele. One customer, in particular, was eager for me to introduce more masculine scents so he could include them in the custom gift boxes he ordered. Another had been silently hoping for the return of my shave soap. This feedback was enlightening. I literally had no idea.
Prompted by this demand, I delved into researching men's skincare needs and started developing a specialized line of products tailored to this previously underserved demographic.
Understanding Men's Skin
Men's skin is inherently different from women's. It tends to be thicker, oilier, and more prone to irritation due to regular shaving. This means that products designed for men need to address these specific concerns. Cleansers and moisturizers for men are formulated to penetrate the thicker skin and manage oil production, keeping the skin healthy and balanced. I tend to keep their soaps infused with activated charcoal and heavier clays, renowned for their abilities to absorb excess oils, while enhancing cleansing benefits.
The Basics: Cleanse, Moisturize, Protect
A simple yet effective skincare routine for men should include cleansing, moisturizing, and sun protection. Cleansing helps in removing dirt and excess oil, preventing acne and other skin issues. Moisturizing is crucial as it maintains the skin’s hydration level, even for those with oily skin. Finally, safeguarding the skin from UV rays to prevent damage and aging is essential. The inclusion of shea butter in my handmade soaps offers an added advantage, providing a degree of UV protection through their regular use
Shaving and Skin Care
Shaving is a daily routine for most men, often causing skin irritation. Choosing the appropriate products is key to a better experience. High-quality shaving soap can notably lessen skin irritation. I've become convinced that using a shaving soap with a brush significantly enhances the shaving process. It's time to abandon those chemical-filled cans of shaving cream and gel. Treat yourself to a touch of luxury and enjoy the added skin-nourishing benefits of a shaving soap. Post-shave care is equally important, where soothing balms or moisturizers can help in calming the skin and reducing redness.
Addressing Skin Problems
Men are not immune to skin problems like acne, wrinkles, or hyperpigmentation. Incorporating targeted treatments like serums or creams with active ingredients (like retinol for anti-aging or salicylic acid for acne) can help in addressing these concerns. It’s important for men to understand their skin type and concerns to choose the right products.
Breaking the Stigma
There's a growing need to break the stigma around men taking care of their skin. Skin health is a part of overall well-being, and there’s nothing unmanly about wanting healthy, clear skin. Plus, there's nothing more attractive than a man who takes care of himself.
Conclusion
Men's skincare is not a trend but a necessary aspect of personal care. With the right products and routine, it can lead to healthier skin and boost confidence. The skincare industry is evolving, and it's time for men to be a part of this change, embracing skincare as an essential part of their daily regimen.